文章摘要
红色文化社会化传播的目标、原则与机制
On the Goal, Principle and Mechanism of Social Communication of Red Culture
  
DOI:
中文关键词: 红色文化;社会化传播;传播原则;传播机制
英文关键词: Red culture; social communication; communicative principles; mechanism of communication
基金项目:2022年江西省社会科学基金一般项目“红色文化社会化研究”(22DJ11)
作者单位
徐功献  
叶雯静  
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中文摘要:
      红色文化社会化传播,是将红色文化所蕴含的价值理念、精神力量等向全社会范围传播,为广 大人民群众所认知、认可的过程。推进红色文化社会化传播,应实现人民大众在思想上、情感上和行动上认同红色文化的目标,遵循服务政治与适应市场相统一、理论宣传与实践引导相结合、社会教化与个体内化相统一、现代传播方式与传统传播方式相结合等原则,从宣传教育、利益激励、制度保障和成效评估等方面完善红色文化社会化传播机制,进而繁荣发展红色文化,为实现中国梦提供强大的精神支撑。
英文摘要:
      Social communication of red culture is a process of propagating the values and spiritual power contained in red culture to the whole society and rec eiving people's cognition and recognition. In order to promote social communication of red culture, people should identify with the goal of red culture in thought, emotion and action, follow the principles of unity of service of politics and adaptation to market, combination of the oretical publicity and practical guidance, unity of social education and individual internalization, and combination of modern and traditional modes of communication, improve the mechanism of social communication of red culture from the perspectives of publicity and education, benefit motivation, institutional guarantee and effectivenesse valuation so as to flourish and develop red culture and provide powerful theoretical support for the realization of the Chinese Dream.
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