文章摘要
中国网络文学产业化运营的缘起及发展态势研究
A Preliminary Study of the Evaluation Index System for Theoretical Innovation of Adapting Marxism to Chinese Conditions
  
DOI:
中文关键词: 中国网络文学;产业化运营;缘起;发展态势
英文关键词: Chinese network literature; industrialized operation; origin; development trend
基金项目:
作者单位
赵云洁  
吴德慧  
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中文摘要:
      中国网络文学有着区别于传统文学的特点,其产业化发展起步于付费阅读,付费阅读营造出了生机勃发、活力四射的网络文学生态,调动了网络文学创作者的积极性,为网络文学的健康发展奠定了基础。网络文学产业化运营的发展态势表现为:促成了“全民阅读、全民写作”时代的来临,实现了由“量变”到“质变”的飞跃,成为多种艺术创作的源头和中国对外文化交流的优质资源。中国网络文学在创造了巨大的经济价值和文化价值的同时,也存篇幅过长、内容俗套、脱离现实、文采欠佳等问题,应对策略则是夯实艺术功力、注意价值观导向、树立精品意识、锤炼文学语言等。
英文摘要:
      The Chinese network literature is different from the traditional literature with particular characteristics. Its industrialization started with the rise of paid-for reading. Paid-for reading has created a vibrant and dynamic network literature ecosystem, mobilized the enthusiasm of network literature creators, and laid the foundation for the healthy development of network literature. The development trend of the industrialized operation of online literature is shown as follows: it has contributed to the arrival of the era of “nationwide reading and writing”; it has achieved a leap from “quantitative change” to “qualitative change”; it has become the source of various types of artistic creation and a high-quality resource for China's foreign cultural exchange. While creating great economic and cultural values, there exist some problems in the Chinese network literature, such as too lengthy works, conventional content, detachment from reality, poor literary talent and so on,The countermeasures are to strengthen artistic skills, pay attention to the orientation of values, establish the awareness of high-quality works, improve literary language etc.
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