文章摘要
中国网络文学的 IP产业链开发研究
Research on the Development of the IP Industry Chain of the Chinese Network Literature
  
DOI:
中文关键词: 网络文学;IP产业链;运营模式;意义价值;开发策略
英文关键词: Network literature; IP industry chain; operation mode; significance value; development strategy
基金项目:
作者单位
赵云洁  
吴德慧  
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中文摘要:
      中国网络文学经过20年的高速发展,不仅成为当代文学的风向标,而且进入产业化发展阶段,其产业链的产品种类主要有实体书、电视剧、电影、舞台剧、网络游戏、动画漫画、广播剧、有声书、各种衍生品等。网文产业链创造了巨大的经济价值和文化价值,促进了中国与世界各国的文化交流与合作。网络文学发展至今也存在一些问题,网文产业必须秉承“内容为王”和“工匠精神”的创作宗旨。
英文摘要:
      Through 20 years' high speed development, the Chinese online literature has not only become the wind vane of the contemporary literature, but also entered the stage of industrialized development. The product types of the industrial chain mainly include physical books, TV dramas, films, stage dramas, online games, animation comics, radio dramas, audio books, various derivative products, etc. The network literature industry chain has created huge economic and cultural values and promoted cultural exchanges and cooperation between China and other countries in the world. There are still some problems in the development of the network literature. This industry must adhere to the purpose of creation: “content as the king” and “craftsman spirit”.
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