|
| 数字化转型视角下新型农业经营主体绿色农业生产意愿研究——基于价值感知的中介效应 |
| Research on the Willingness of New Agricultural Management Entities to Engage in GreenAgricultural Production from the Perspective of Digital Transformation: Based on the Mediating Effect of Value Perception |
| |
| DOI： |
| 中文关键词: 新型农业经营主体；绿色生产意愿；价值感知；结构方程模型 |
| 英文关键词: new agricultural management entities; willingness to adopt green production; value perception; structural equation model |
| 基金项目: |
|
| 摘要点击次数: 804 |
| 全文下载次数: 0 |
| 中文摘要: |
| 数字化转型为新型农业经营主体提供了向绿色、低碳、高效转型的契机。论文围绕新型农业经营主体的绿色农业生产意愿，从经济、政策、生态和风险四个认知维度出发，以价值感知作为中介变量、社会关系网络作为调节变量，构建理论模型。结果表明：经济、政策和生态认知正向影响绿色生产意愿，风险认知负向影响绿色生产意愿；价值感知起中介作用；社会关系网络起调节作用。研究结论为绿色农业高质量发展提供理论支撑与实践经验，进而促进农业可持续发展。 |
| 英文摘要: |
| Digital transformation provides opportunities for new agricultural management entities to transition towards green, low-carbon and efficient practices. This paper focuses on the willingness of these entities to engage in green agricultural production. It constructs a theoretical model based on four cognitive dimensions of economy, policy, ecology and risk, with value perception as the mediating variable and social relation network as the moderating variable. The results indicate that economic, policy and ecological cognitions positively influence the willingness to adopt green production practices, while risk cognition negatively influences it. Value perception plays a mediating role, and the social relation network plays a moderating role. The research conclusions provide theoretical support and practical experience for the high-quality development of green agriculture, thereby promoting sustainable agricultural development. |
| HTML
查看全文
下载PDF阅读器 |
| 关闭 |
