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| 企业ESG表现、营销能力与债务融资的关系研究 |
| Research on the Relationship between Corporate ESG Performance,Marketing Capability and Debt Financing |
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| DOI： |
| 中文关键词: 企业ESG表现；债务融资水平；营销能力 |
| 英文关键词: corporate ESG performance; debt financing level; marketing capability |
| 基金项目: |
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| 中文摘要: |
| ESG理念强调企业在追求经济效益的同时，也要重视环境保护、社会责任和企业治理三个方面。论文选取2018—2022年中国沪深Ａ股上市公司为样本，研究企业ESG表现与债务融资水平之间的关系，尤其关注企业营销能力在其间发挥的作用。结果表明，企业ESG表现与债务融资水平之间存在显著的正相关，公司的营销能力在企业ESG表现与债务融资水平之间起到了正向调节作用。 |
| 英文摘要: |
| The ESG concept emphasizes that while pursuing economic benefits, enterprises should also pay attention to three aspects: environmental protection, social responsibility and corporate governance. This paper selects Chinese A-share listed companies on the Shanghai and Shenzhen stock exchanges from 2018 to 2022 as samples to study the relationship between corporate ESG performance and debt financing levels, with a particular focus on the role of corporate marketing capability in this relationship. The results indicate a significant positive correlation between corporate ESG performance and debt financing levels, and the company's marketing capability plays a positive moderating role between corporate ESG performance and debt financing levels. |
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