The development of technology has facilitated the integration of media, and the appropriate use of integrated media in reading promotion activities of university libraries can better cultivate the reading ability of college students, enhance their humanistic literacy, and improve their knowledge structure. Although some progress has been made in reading promotion, there still exist some problems, such as insufficient efforts, lack of professional technical talents in integrated media, incomplete facilities, insufficient screening and integration of reading resources, and failure to fully meet the needs of readers. Libraries can solve these problems by "establishing a management mechanism, effectively promoting reading, setting up a training mechanism, building a professional team, strengthening facilities construction, enriching resource reserves, screening and integrating resources, making the best use of the advantages of integrated media, analyzing data and subdividing resources on demand”. |