溧阳市天目湖景区智慧旅游优化策略研究
——基于游客体验分析视角

陈惠丽; 刘圣兰

文章摘要

溧阳市天目湖景区智慧旅游优化策略研究 ——基于游客体验分析视角

Research on Optimizing Strategies of Smart Tourism in Tianmu Lake Scenic Spot of Liyang City from the Perspective of Tourist Experience Analysis

DOI：

中文关键词: 天目湖景区；智慧旅游；游客体验；优化策略

英文关键词: Tianmu Lake Scenic Spot; smart tourism; tourists’ experience; optimizing strategy

基金项目:

作者	单位
陈惠丽
刘圣兰

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中文摘要:

论文调查分析溧阳市天目湖景区游客对景区智慧旅游的体验，发现景区智慧旅游在产品设施、维护保障、服务、营销、综合管理等方面存在问题，进而从产品设施、维护保障、智能服务、智慧营销、综合管理等方面提出优化策略，以期为提高天目湖景区游客的智慧旅游体验提供参考。

英文摘要:

This paper has investigated and analyzed the tourists’ experience of smart tourism in Tianmu Lake Scene Spot of Liyang City. It is found that there exist problems in smart tourism in the following aspects: product facilities, maintenance and security, service, marketing, comprehensive management, etc. Therefore, optimizing strategies are put forward in terms of product facilities, maintenance and security, intelligent service, smart service, comprehensive management, etc., so as to provide reference for improvement of tourists’ experience of smart tourism in Tianmu Lake Scenic Spot.

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