| “Advertising Copywriting” is not only the core course of advertising majors in undergraduate universities, but also a course with strong practical and comprehensive application. The teaching of “Advertising Copywriting” has been comprehensively reformed in terms of syllabus revision, practical teaching, teaching methods, teaching materials construction and assessment methods, and explored the introduction of professional events into classroom practical teaching, and the cooperation between classroom and enterprise to connect with the market so as to cultivate the students' unique insights into the market and the skills of expression of the copywriting. |
