| With “Classics Reading Sharing Salon” in Sanjiang University as an example, this paper analyzes the process of branding practice of reading promotion in university library from the aspects of online and offline activity preparation, sharers’ preparation, and online and offline activity procedures, discusses activity results from media reports, teachers and students’ favorable reception, comprehensive development of students’ ability to participate in the activity, joint efforts among university departments, and puts forward strategies from the perspectives of strengthening brand awareness, consolidating brand image, improving operating procedures, building brand characteristics, establishing evaluation mechanism and upgrading brand value in view of existing problems. |
