| Radio and television transmitters broadcast potentially influences human behavior mode. However, it is a pity that there exists imperfection in the current transmitters individualized cultural self consciousness, which has led to unclear orientation of roles, ambiguity of language styles, and lack of humanistic spirit in transmission. A fundamental way to solve the problem is to reconstruct cultural self consciousness in the following four areas: the transmitters sense of social mission, cultural accomplishment, professional dedication and personal critical thinking skills. |
